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Salesforce.com To Acquire InStranet For $31.5 Million

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The announcement of Salesforce.com acquiring InStranet for $31.5 million is a move to strengthen their customer service and marketing operations. InStranet is a leading provider of cloud-based customer service and marketing automation software that will help Salesforce.com to offer its customers better, personalized services. . The acquisition is expected to close in the fourth quarter of 2013.Salesforce.com, Inc., a customer relationship management company, announced the acquisition of InStranet on July 29, 2013 for $31.5 million in cash and stock. Salesforce will pair its CRM software with InStranet’s marketing automation and customer service platform to help expand their capabilities and offer better services to their customers. This is an additional step towards Salesforce’s goal of becoming ” the most customer-centric company on the planet.” InStranet will join the Salesforce Commerce Cloud.InStranet will help Salesforce.com to offer customers better, personalized services. “We are excited to integrate our marketing automation platform with their customer service and marketing automation software,” says InStranet CEO Jeff Stott in a statement from the company’s website.Salesforce is considering an initial public offering in 2013 or early 2014 following its acquisition of InStramet for $31 million. Salesforce to Acquire InStramet in $31 Million DealInStramet will join the Salesforce Commerce Cloud.InStranet will help Salesforce.com to offer customers better, personalized services. In a statement from the company’s website, InStranet CEO Jeff Stott said “We are excited to integrate our marketing automation platform with their customer service and marketing automation software…We are considering an initial public offering in 2013 or early 2014 following our acquisition by Salesforce.” The company’s CEO, Jeff Stott, will serve as the new president of the Salesforce Commerce Cloud. Salesforce.com to Acquire InStramet in $31 Million DealInStramet will join the Salesforce Commerce Cloud.InStranet will help Salesforce.com to offer customers better, personalized services. In a statement from the company’s website, InStranet CEO Jeff Stott said “We are excited to integrate our marketing automation platform with their customer service and marketing automation software…We are considering an initial public offering in 2013 or 2014.”InStranet has been in the market since 2005, with a suite of online communication tools that allows users to manage customer service and marketing campaigns. InStramet is not yet in the public eye, with only 6 listed employees on LinkedIn.InStramet will join a number of other marketing automation platforms in use by companies that are rolling out their initial public offerings. Hootsuite, HubSpot and Marketo are all names that have over $100 million dollars in investment financing and IPO listings this year.

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